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Bringing finance and retail together in perfect harmony

What we do

Divido is a whitelabel embedded lending tech stack. We’re here to create the best lending journeys in retail finance and to deliver frictionless finance for moments that matter.

It's easy for lenders and retailers to work together.


Embedding and managing retail finance becomes simple.


Retailers tap into the real potential of retail finance.


We know that what’s good for consumers is good for retailers and lenders too.

Who we are

Our people are the
heart of Divido

Executive Team

Todd Latham

Chief Executive Officer

Ashley Humphrey

Chief Financial Officer

David Clarke

Chief Technical Officer

Edo Volta

Chief Revenue Officer

Helen Aboagye

Chief Marketing Officer

Our Values:
How we work

Open and Humble

We care about clients, colleagues and our work. We’re curious and we seek feedback and opinion (well given) and share it equally.


Make it Happen

We start with ‘why,’. We communicate it clearly and act collectively. We take the initiative, and remove barriers to get it done. We focus on outcomes with the flexibility to adapt.


Unify to Amplify

We are better together. We build teams and communities, break silos by sharing our knowledge and skills and we win together. We celebrate others’ success before our own.


Our brand

Our brand is very important to us at Divido. A brand is what many people tend to buy into first, so first impressions count.

At Divido, we are full of optimism. We relish in making the complex simple and want to push through the barriers that would sometimes stop others. That’s why we are laser focused on creating the best lending journeys in retail finance, delivering frictionless finance for moments that matter.

The brand, culture and people behind the leading embedded retail finance platform

Consumers everywhere want fair, straightforward ways to spread the cost of important purchases. Through Divido, more people can access tier-one finance for the moments that matter to them — online, in-store and on the go.

Where we are

Our Offices


We’re based in vibrant Moorgate, in a lively WeWork in the heart of the city, some of our favourite things to do nearby include:

How to get here

  • Divido is a short walk from Moorgate, Old Street and Liverpool Street underground stations.
  • Easily accessible by train, with Moorgate and Liverpool Street minutes away.
  • Get to Heathrow in 33 minutes on the Elizabeth line.

Ready to build bigger, better experiences?