In February 2023, Divido commissioned one of the biggest ever surveys of its kind, looking at how consumers in the UK are using checkout finance (‘Buy Now, Pay Later’) and how they view this up-and-coming form of payment.
What does the average BNPL user look like?
33 years old
Lives in South-East England
Checkout finance advocate
Comfortable with borrowing
Of course, we mustn’t get carried away believing that all checkout finance shoppers look the same. Our survey found that Buy Now, Pay Later and checkout finance are popular among almost all demographic groups (with some notable exceptions).
But this certainly goes some way to defeating the stereotype of checkout finance shoppers being predominantly Generation Z, bad with money and financially vulnerable – a picture we know the media loves to paint!
What do you think? Does this checkout finance user look familiar to you? Or does your business tend to come from another demographic?