LONDON - Tuesday 2nd June, 2020: Divido, the leading, global whitelabel platform for retail finance, has today unveiled its new Merchant Portal, designed to give additional control and usability to retailers using its platform.
Consumer behaviours are evolving and retailers can struggle to keep up. Emerging generations bring with them evolved payment expectations. Personalised experiences have become what’s expected rather than, simply, a nice to have. And shopping cart abandonment has reached a new xenith, as nearly four in every five online customers ditch their basket at the till. Now is the time to take a panoramic view of customers across the entire journey.
Divido’s new platform brings with it more flexibility and greater ease of use from the Portal’s dashboard as well as the ability to take a 360-degree view of the customer with enhanced insights and reporting functionality.
With a view at an individual or aggregated level, track customers across the entire application journey and share relevant communications in a timely way to increase conversion rates and build customer satisfaction. Use the tool to spot collective trends; resolve problematic, application blindspots; and make strategic decisions to build brand loyalty through simplifying and delivering best-in-class customer experiences.
The value brought to retailers is also paid forward to lenders. Effective navigation of customers across the application journey, through the Merchant Portal, means greater conversion rates. This, in turn, equates to an uptick in retail-finance contracts signed and increased revenue for lenders.
Christer Holloman, CEO, Divido
Emil Sjöberg, Head of Product, Divido, said: ‘Understanding customer behaviour has never been more important to ensure that businesses stay one step ahead of their customers’ needs, placing them at the centre of their organisation’s strategy.
‘With this in mind, we added a new layer to the Merchant Portal to give users access to insights that will enable them to map behaviours, spot roadblocks and ensure a seamless path across the journey – from application to activation.’
Christer Holloman, CEO and founder Divido, added: ‘The Portal’s new insights capabilities enable businesses to make strategic business decisions based on customer data that, ultimately, deliver improved conversions and create an uptick in the bottom line.
‘It is with great enthusiasm that we bring the latest release of the Merchant Portal to our customers.’
This marks the first release focussed on customer behaviours, which, aside from bringing retailers and lenders instant impact, will also provide a framework for Divido to provide deeper insights that enable our customers to better understand consumer behaviour and increase conversion rates.
Learn more about Divido and the Merchant Portal.
Divido is the world’s retail-finance platform of choice seamlessly connecting financial institutions, retailers and consumers to offer flexible payments at the point of sale.
Divido enables financial institutions to maximise retail-finance revenue through rapid deployment of its advanced, white-label platform.
Lenders and payment providers licensing Divido’s technology can expand their loan portfolios and grow transaction revenue. Over 1,000 partners work with Divido including Nordea Finance, BNP Paribas, BMW, Mastercard and Shopify.