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Divido boosts C-suite with appointment of Helen Aboagye as CMO

Written by Marketing Team

London, UK – 15th September 2022: Aboagye, previously of Imagen, brings more than 20 years’ experience in marketing leadership.

UK-based checkout finance platform provider Divido has appointed Helen Aboagye as Chief Marketing Officer. Aboagye previously held marketing leadership roles at Colt Technology and Currencycloud. Aboagye was most recently CMO at Imagen Ltd.

Aboagye is tasked with carving out a unique positioning for Divido with a focus on bringing to life the business’s purpose, ‘Connecting Money With Life.’

Divido aims to revolutionise the Buy Now, Pay Later market by enabling consumers to access credit when they need it most. With Divido’s whitelabel platform, retailers and lenders can position Divido’s unique proposition under their own brand name.

Aboagye will take responsibility for developing Divido’s brand, corporate communications and demand generation programmes, as well as the company’s go-to-market strategy, around this new proposition.

Commenting on her appointment, Aboagye said:

I’m very excited to join Divido at this pivotal time.

As the demand for checkout finance continues to grow, Divido brings a unique and far-reaching solution to a world-class customer base. My ambition is to continue to deliver outstanding solutions for our clients and grow Divido’s position as an industry leader in the checkout finance market.

Todd Latham, CEO, added:

I’m delighted that Helen is joining the team at Divido. Having worked with Helen before I can comment first hand on the incredible value that she brings to the team.

Helen is an exceptional marketer, a builder of great brands and will be instrumental to driving growth at Divido. I’m tremendously excited to be working with her again.

About the company:

Divido Financial Services Ltd. is a London-based financial services enterprise. Divido’s award-winning, whitelabel technology platform allows merchants to offer checkout finance online and in-store by connecting their consumers to an ecosystem of Tier One lenders at the point of sale.

Divido was recognised by Deloitte in 2020 as one of the fastest-growing technology companies in the UK. In June 2021, Divido raised $30 million through Series B funding, led by investors HSBC and ING, to build out its market-leading platform. Divido was named one the top 50 fintech organisations in the UK in the 2022 TechRound FinTech50.

Divido appointed Todd Latham, previously of Currencycloud, as CEO in April 2022.


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